The New Era of Retail Expansion: How Store Networks Use Advanced Targeting to Scale Smarter
Opening a new retail location used to rely heavily on instinct, history, and maybe a little bit of luck. If a similar store five miles away was pulling in good foot traffic, the logic often was, “Let’s build here, too.” While that method occasionally worked, it left plenty of room for mistakes like over-saturated markets, misaligned demographics, or a shiny new store sitting...
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